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Loop supercharges e-commerce experience with Wonderment acquisition

Vaishali Ravi

December 10, 2024

The integrated offering expands Loop’s commerce operations platform to supercharge merchant success.

Get ready for a game-changing moment in the world of e-commerce! Loop, the leading commerce operations platform, has made a strategic move that promises to elevate how Shopify merchants manage their customer experiences. By acquiring Wonderment, Shopify’s #1 proactive CX and advanced order tracking platform, Loop is creating an all-in-one solution that's about to make e-commerce smoother, smarter, and more customer-centric than ever before.

A perfect match

This isn't just an acquisition – it's a powerful fusion of two top Shopify platforms dedicated to transforming the purchase journey. By combining Loop's industry-leading returns management with Wonderment's advanced tracking capabilities, merchants now have access to a unified commerce operations platform that's designed to eliminate friction and drive growth.

Why we’re excited

Imagine turning returns and order tracking from a potential headache into a delightful customer experience and retention tool. That's exactly what Loop and Wonderment are making possible. Developed by Shopify veterans who truly understand the e-commerce ecosystem, Wonderment offers:

Real-time shipment insights
Predictive carrier analytics for proactive support
Streamlined returns processes
A single, intuitive interface designed specifically for Shopify brands

Loop's CEO Hannah Bravo couldn't be more thrilled about the potential of this acquisition.

"We're taking a massive leap forward in our mission," she explained.

"This isn't just about managing operations – it's about transforming returns and order tracking from a source of frustration into an opportunity for creating magical customer moments."

Jessica Meher, Wonderment's CEO, echoed this excitement.

"Joining Loop is the start of an incredible journey," she said. "Our shared passion for building exceptional products and driving merchant success made this partnership feel like destiny."

The magic of Wonderment

At the heart of this acquisition are sophisticated, AI-powered insights that turn raw shipping and returns data into actionable intelligence. Wonderment's comprehensive tracking product isn't just a tool – it's a proactive customer experience solution that addresses potential issues before they even arise.

With Wonderment, merchants see an average of:

23x ROI on their order tracking investment
40% less “where is my order” tickets
20% lift in same-month repeat purchase rate

International opportunities

Wonderment is not just for US business, but also excels in navigating the complex landscape of international shipping. Merchants can track across multiple international carriers, enabling companies to enhance their customer experience and global operational efficiency.

In the UK market, Wonderment directly integrates with RoyalMail, DPD UK, Hermes, Amazon UK, DHL, and more.

In the ANZ market, Wonderment directly integrates with Australia Post, Fastway Australia, New Zealand Post, DHL, and more!

What this means for Shopify merchants

Take Aviator Nation, an early adopter of the combined power of Loop + Wonderment. Curtis Ulrich, Director of Ecommerce, emphasizes how this solution has completely transformed their post-purchase experience.

"We've gone from reactive to proactive," they shared. "Now, we're not just managing returns and shipping – we're creating memorable interactions that build brand loyalty."

Loop's newly integrated solutions now serve a broader range of merchant verticals, offering unprecedented flexibility and power. Whether you're a small boutique or a scaling online brand, this platform is designed to help you deliver transparency, build trust, and create exceptional customer experiences.

The future of e-commerce just got a whole lot brighter – and smoother.