Loop vs. Narvar: Comparing order tracking capabilities
Vaishali Ravi
·July 8, 2024
Order tracking has become a cornerstone of the e-commerce experience, transforming how businesses engage with customers and manage post-purchase processes. Effective order tracking systems provide transparency, enhance customer satisfaction, and reduce the burden on customer service teams. One of the bigger players in order tracking is Narvar. In this blog, we’ll delve into various aspects of Narvar Track and Loop’s Order Tracking, such as usability, real-time updates, integrations, advanced features, customization options, analytics, and pricing to provide a comprehensive guide for prospective customers.
Why should you invest in order tracking?
Once a customer has spent money on a purchase, their focus immediately shifts to when they will receive the item. Did you know that tracking pages and emails are the most viewed communications by shoppers? In fact, branded tracking pages get 3.2x views on average compared to non-branded pages. Providing a transparent order tracking process shows that you are focused on providing a great post-purchase customer experience. Investing in a thoughtful order tracking solution offers several key benefits:
1. Customer satisfaction: Providing real-time updates on order status keeps customers informed and reassured, building meaningful rapport along the order journey.
2. Reduction in customer support tickets: Clear and accessible tracking information reduces the volume of “Where is my order?” (WISMO) inquiries, allowing customer service teams to focus on more complex issues.
3. Brand loyalty: A seamless and transparent order tracking experience fosters trust and loyalty, encouraging repeat purchases.
4. Operational efficiency: A streamlined tracking system improves operational efficiency and provides key insights into your carriers to make data-informed changes to your fulfillment process.
Overview of Loop and Narvar
Narvar
Narvar started out as a tracking only solution, an early entrant in the order tracking market. They have a great solution that leverages a wealth of data for smarter estimated delivery dates (EDDs) and plays well with any commerce platform, including headless. After tracking, Narvar has a suite of post-purchase products including returns management software.
Loop
Loop launched as the leading returns management solution, serving some of Shopify’s biggest brands since 2017. Loop is exclusive to Shopify, which allows for deep integrations with both Shopify and its ecosystem. Order Tracking is the newest product in the post-purchase suite, focused on ease of use and customizability.
Key features of Order Tracking
Ease of use and user interface
Narvar: Narvar provides a visually appealing customizable interface to help you align with your brand’s aesthetics. The user experience is straightforward and clear, providing important updates to your customers with the option for interactive elements. Narvar can also offer development support and custom builds for enterprise brands.
Loop: Loop makes it easy to build beautiful tracking pages or embed directly on your website to uphold your brand. Loop focuses on self-serve, no-code solutions, so anyone on your team can update and manage your tracking pages. The interface is streamlined, making it easy for your customers to access and understand their order status without any confusion. Loop emphasizes simplicity and clarity in its design.
Real-time updates and notifications
Narvar: Narvar provides real-time updates and notifications, using their wealth of data for EDD predictions. It offers a wide range of notification options, including push notifications, which are ideal for mobile users. However, Narvar doesn’t auto-populate carrier updates, requiring your customer to click away from the tracking page.
Loop: Loop ensures customers receive real-time updates on their order status through various channels such as email and SMS—all customizable by the end user. Loop auto-populates carrier updates including estimated delivery date (EDD), and highlights any terminal shipping errors such as weather delays or lost shipments.
Core integrations and ecommerce platforms
Narvar: Narvar is platform agnostic, supporting major eCommerce platforms such as Shopify, Magento, Salesforce Commerce Cloud and headless. As such, Narvar’s integration requires more use of API documentation technical expertise to get up and running. For notifications, you can take advantage of different email service providers or send SMS through Narvar Notify.
Loop: Loop was built for, and integrates seamlessly with, Shopify. For emails and SMS, you can leverage Klaviyo or Shopify. When it comes to product recommendations, you can use your existing recommendation engine or try Loop’s new smart recommendations engine, powered by machine learning. Loop’s integrations are designed to be plug-and-play, reducing the need for extensive technical expertise.
Advanced features and capabilities
Narvar: Narvar provides advanced features such as estimated delivery date accuracy, which uses machine learning to predict delivery times more accurately. Narvar also offers branded tracking pages with personalized content and marketing messages. Additionally, Narvar’s system supports international shipping and tracking, making it ideal for global brands.
Loop: Loop focuses on enhancing the customer experience with features such as product recommendations, which allow brands to display customized content and promotions. Loop also offers advanced return management features, including “start a return” button on the tracking page, providing a comprehensive post-purchase solution.
Customization and branding
Narvar: Narvar excels in customization, offering highly branded and interactive tracking experiences that require expert development and support. Brands can fully customize the tracking pages to match their website design, incorporating personalized content and promotional offers. Narvar caters to some of the largest brands, focused on custom enterprise solutions.
Loop: Loop allows for significant customization through our detailed, easy-to-use visual editor. This includes the ability to customize colors, logos, background images, and font. Or, you can embed Loop tracking directly on your site and automatically leverage your website’s existing customization, no code required. Get up and running in minutes. Loop’s focus on branding helps businesses maintain a consistent customer experience from purchase to purchase.
Analytics and reporting
Narvar: Narvar offers comprehensive analytics and reporting tools, providing deep insights into tracking operations. Narvar’s platform tracks a wide range of metrics, including customer engagement, delivery performance, and notification effectiveness. These analytics help brands make data-driven decisions to enhance their order tracking and customer experience.
Loop: Loop provides reports on terminal shipping errors so you can take action on the most pressing issues.
Pricing and value proposition
Narvar: Narvar Track is a premium offering with a premium price tag. Narvar targets larger enterprises that require advanced features and a high level of customization. Narvar’s value lies in their time in market and brand portfolio.
Loop: Loop’s Order Tracking comes priced to improve your bottom line, not hurt it. Loop’s value proposition lies in its simplicity, ease of use, and comprehensive feature set. By providing robust order tracking and return management in one platform, Loop delivers significant value to its customers.
Conclusion
When considering Loop and Narvar’s tracking solutions, both include the features you need to keep customers informed through the purchase journey. Loop is an excellent choice for businesses seeking a straightforward, cost-effective solution with strong integration and customization options. Its focus on user-friendliness and real-time updates makes it a reliable option for small to medium-sized enterprises.
On the other hand, Narvar stands out with its advanced features, complex customization options, and comprehensive analytics. Narvar will prioritize building for large enterprise brands willing to make Tracking a bigger cost-center.
Ultimately, the choice between Loop and Narvar depends on your business’s specific needs, budget and existing technical expertise.
Want to find out if Loop is the right fit for your business?
In this article
Stay in the loop
Subscribe for product updates and Loop's biweekly newsletter.
Retain more revenue with Loop today
With Loop, your brand can offer everything from refunds to direct exchanges to shopper incentives and more. Even better? These exchanges build your business.