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2025 UK Trend Report: How to Strengthen Your eCommerce Operations

Ecommerce is evolving fast—rising return fraud, shifting shopper expectations, and complex cross-border logistics are making it harder than ever for brands to stay ahead. As a trusted partner to 5,000+ Shopify merchants, Loop has a front-row seat to these changes.

We’ve identified three key trends that will define the year ahead. Download the report to unlock these and expert strategies to help your brand drive growth and efficiency.

What’s inside:
✅ The top three eCommerce trends for 2025
✅ Expert insights from Loop, ReBound, and We Are Whānau
✅ Strategies to keep your brand ahead

Get the 2025 Trends Report now →

Stay ahead of the curve👇

Download the 2025 UK Trends Report to prepare for what’s next!

A peek behind the cover 👀

Ecommerce is evolving fast, with rising return fraud, growing customer expectations, and increasing operational complexity. Staying ahead means being proactive, not reactive.

To help brands navigate what’s next, we teamed up with industry leaders ReBound and We Are Whānau in a recent webinar, breaking down the biggest shifts of 2024 and what’s coming in 2025. From this conversation, we’ve identified three must-know trends that will shape the year ahead and combined them all into 1 detailed report.

Get a sneak peek below 👇

First, let's look at the 2024 wrap up...

Despite economic and supply challenges, Loop merchants had plenty to celebrate during Black Friday - Cyber Monday - sales numbers ended up being up across the board compared to 2023.

“Loop Merchants actually saw a higher increase in repeat customers than new customers in these areas, which really highlights the importance of having that really seamless purchase and post-purchase experience to build brand loyalty and increase those customers coming back,”

What brands are focusing on in 2025:

Trend #1: Cross-border and tracking expectations

Today's customers expect faster delivery, simpler returns, proactive tracking, and tailored experiences— and despite cross-border challenges, these expectations remain high for global shoppers, making these features essential rather than optional.

Trend #2: Innovation is key to protecting margins

Our data illustrates that rising costs have become a challenge, both for retailers and their customers, due to high fuel prices, geopolitical challenges, increased shipping costs, new legislation, and a host of other factors.

Trend #3: Prevent and protect against fraud and abuse

Returns fraud was already a significant problem in ecommerce last year, and it’s only escalated as an issue of concern: In 2024, retailers lost $103B in value to returns fraud and abuse.

82%

Of eCommerce leaders agree that faster delivery boosts shopper conversion rates.

46%

Of shoppers have abandoned a purchase because they were dissatisfied with the return process or options available.